Friday, 1 October 2010
Analysis of Results
So the results show that the RnB genre is the most popular, and Indie coming in second. Also, the results show that people watch music videos on TV rather than Youtube, which was unexpected. Also, the bar graph indicates that 90% of the people we questioned watch music videos everyday, and it was 50/50 with what people like about music videos, abstract and the performance.
Tuesday, 28 September 2010
Friday, 24 September 2010
Brief
The task I have been set is to create a "promotional package" for the release of an album, and to include a music promo video together with two of the three options:
- Website homepage for the band/artist
- Design a album cover for the band
- Magazine advert for the band/album
The aim is to create your own artist, and using the original song, but recreate the artist for the music video.
- Website homepage for the band/artist
- Design a album cover for the band
- Magazine advert for the band/album
The aim is to create your own artist, and using the original song, but recreate the artist for the music video.
Rough Trade Records research
(insert rought trade picture)
Rough Trade Records is an independent record label based in London. It started in 1978 by Geoff Travis. The label grew out from Rough Trade Shop in West London after records found in North America and shipped back to the UK and then became independent in 1982 but went bankrupt in 1991 and re-launched in 2000. Rough Trade specialised in European post-punk and other alternative rock.
Many bands are signed to this record label, a wide variety. Arcade Fire, The Libertines, The Moldy Peaches, Mystery Jets and The Strokes are signed.
Rough Trade Records is an independent record label based in London. It started in 1978 by Geoff Travis. The label grew out from Rough Trade Shop in West London after records found in North America and shipped back to the UK and then became independent in 1982 but went bankrupt in 1991 and re-launched in 2000. Rough Trade specialised in European post-punk and other alternative rock.
Many bands are signed to this record label, a wide variety. Arcade Fire, The Libertines, The Moldy Peaches, Mystery Jets and The Strokes are signed.
XL Recordings research
(insert xl recordings picture)
XL Recordings is a British independant record label which was launched in 1989 by Tim Palmer, Nick Halkes and Richard Russell, with Beggars Banquet Records to start launching Rave and Dance music. The label has grown into one of the most commercially successful and influential independant records in the world.
XL Recordings have moved on from Dance and Rave music, and had recently starting signing into other genres such as freak-folk, alternative rock, hip-hop and UK Garage. Also, they have signed into the indie genre. They have signed up a range of bands such as Basement Jaxx, Friendly Fires, Sigur Ros, The xx, Dizzee Rascal, Radiohead and Vampire Weekend.
XL Recordings is a British independant record label which was launched in 1989 by Tim Palmer, Nick Halkes and Richard Russell, with Beggars Banquet Records to start launching Rave and Dance music. The label has grown into one of the most commercially successful and influential independant records in the world.
XL Recordings have moved on from Dance and Rave music, and had recently starting signing into other genres such as freak-folk, alternative rock, hip-hop and UK Garage. Also, they have signed into the indie genre. They have signed up a range of bands such as Basement Jaxx, Friendly Fires, Sigur Ros, The xx, Dizzee Rascal, Radiohead and Vampire Weekend.
Thursday, 23 September 2010
Tuesday, 21 September 2010
Friday, 17 September 2010
Vernallis Theory
Carol Vernallis' theory explains the "kindest cuts" functions and meanings in music video editing.
Editing in Pop videos: The editing must keep the audience in the present moment e.g. aims to stop the audience from focusing on the image rather than the music itself, or music over image.
Uses small sections of continuity editing; montage and juxtaposition. The rules od continuity editing are usually broken. There are, however, shots that compare up in a complimentary way such as edits that anticipate a gesture in a shot that tracks through. e.g. shot of artist dancing and fast edits are used inbetween.
Graphic match is also used in pop videos
Shots such as the dolly, track, high angle shots are the most common to use in Pop videos.
Alejandro is a good example that matches to the theoy due to Lady Gaga as there are constant use of track and quick cuts used in the video. It also fits in with the theory due to her constant change in costume.
Editing in Pop videos: The editing must keep the audience in the present moment e.g. aims to stop the audience from focusing on the image rather than the music itself, or music over image.
Uses small sections of continuity editing; montage and juxtaposition. The rules od continuity editing are usually broken. There are, however, shots that compare up in a complimentary way such as edits that anticipate a gesture in a shot that tracks through. e.g. shot of artist dancing and fast edits are used inbetween.
Graphic match is also used in pop videos
Shots such as the dolly, track, high angle shots are the most common to use in Pop videos.
Alejandro is a good example that matches to the theoy due to Lady Gaga as there are constant use of track and quick cuts used in the video. It also fits in with the theory due to her constant change in costume.
Tuesday, 7 September 2010
Thursday, 22 July 2010
12) Technical tips for creating a music video on a low budget
- Slow motion
- Tracking
- Lighting - spot lighting/natural lighting/ high key and low key
- Mise en Scene - change of costume/make up/location
- Close ups - lip syncing
- Location photos
- Sped up music track
- Cameras
- Use of lights
Thursday, 8 July 2010
8) Conventions of a music video
The conventions of a music video are the elements which are needed in order to to create a good music video.
- Long shots of the band/solo artist - this is vital because the audience would want to know who is performing in the video.
- Close ups of music instruments - this is needed in music videos to show what the artists are using
- Cuts to the beat - dictates the speed of music video/duration of each shot
- Props - change in costume, concept and location: this is vital otherwise the video would be boring and pointless.
- Cutaway - montage editing variety - doesn't show the full story
- Muted footage with soundtrack
- Camera focusing mainly on vocalist - audience gets "moments of pleasure"
- Narrative may be told, but the concept of video is more necessary.
- Actions and patterns flow with the beat
- Performance - instruments, dancing, singing
- Lots of cuts - lots of footage; cutting should be very rapid
- Constant match on action - continuity through singing
- Camera always on the move - dynamic; energetic; performers are active
- Overlaying of images, performance, types of editing
- Refers to lyrics - story, concept, performance, location
- Video should relate to the genre; and how the singers are dressed to fit into the genre
- Duration of video is normally 3-4 minutes long.
Wednesday, 7 July 2010
Wednesday, 30 June 2010
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