Tuesday, 28 September 2010
Friday, 24 September 2010
Brief
The task I have been set is to create a "promotional package" for the release of an album, and to include a music promo video together with two of the three options:
- Website homepage for the band/artist
- Design a album cover for the band
- Magazine advert for the band/album
The aim is to create your own artist, and using the original song, but recreate the artist for the music video.
- Website homepage for the band/artist
- Design a album cover for the band
- Magazine advert for the band/album
The aim is to create your own artist, and using the original song, but recreate the artist for the music video.
Rough Trade Records research
(insert rought trade picture)
Rough Trade Records is an independent record label based in London. It started in 1978 by Geoff Travis. The label grew out from Rough Trade Shop in West London after records found in North America and shipped back to the UK and then became independent in 1982 but went bankrupt in 1991 and re-launched in 2000. Rough Trade specialised in European post-punk and other alternative rock.
Many bands are signed to this record label, a wide variety. Arcade Fire, The Libertines, The Moldy Peaches, Mystery Jets and The Strokes are signed.
Rough Trade Records is an independent record label based in London. It started in 1978 by Geoff Travis. The label grew out from Rough Trade Shop in West London after records found in North America and shipped back to the UK and then became independent in 1982 but went bankrupt in 1991 and re-launched in 2000. Rough Trade specialised in European post-punk and other alternative rock.
Many bands are signed to this record label, a wide variety. Arcade Fire, The Libertines, The Moldy Peaches, Mystery Jets and The Strokes are signed.
XL Recordings research
(insert xl recordings picture)
XL Recordings is a British independant record label which was launched in 1989 by Tim Palmer, Nick Halkes and Richard Russell, with Beggars Banquet Records to start launching Rave and Dance music. The label has grown into one of the most commercially successful and influential independant records in the world.
XL Recordings have moved on from Dance and Rave music, and had recently starting signing into other genres such as freak-folk, alternative rock, hip-hop and UK Garage. Also, they have signed into the indie genre. They have signed up a range of bands such as Basement Jaxx, Friendly Fires, Sigur Ros, The xx, Dizzee Rascal, Radiohead and Vampire Weekend.
XL Recordings is a British independant record label which was launched in 1989 by Tim Palmer, Nick Halkes and Richard Russell, with Beggars Banquet Records to start launching Rave and Dance music. The label has grown into one of the most commercially successful and influential independant records in the world.
XL Recordings have moved on from Dance and Rave music, and had recently starting signing into other genres such as freak-folk, alternative rock, hip-hop and UK Garage. Also, they have signed into the indie genre. They have signed up a range of bands such as Basement Jaxx, Friendly Fires, Sigur Ros, The xx, Dizzee Rascal, Radiohead and Vampire Weekend.
Thursday, 23 September 2010
Tuesday, 21 September 2010
Friday, 17 September 2010
Vernallis Theory
Carol Vernallis' theory explains the "kindest cuts" functions and meanings in music video editing.
Editing in Pop videos: The editing must keep the audience in the present moment e.g. aims to stop the audience from focusing on the image rather than the music itself, or music over image.
Uses small sections of continuity editing; montage and juxtaposition. The rules od continuity editing are usually broken. There are, however, shots that compare up in a complimentary way such as edits that anticipate a gesture in a shot that tracks through. e.g. shot of artist dancing and fast edits are used inbetween.
Graphic match is also used in pop videos
Shots such as the dolly, track, high angle shots are the most common to use in Pop videos.
Alejandro is a good example that matches to the theoy due to Lady Gaga as there are constant use of track and quick cuts used in the video. It also fits in with the theory due to her constant change in costume.
Editing in Pop videos: The editing must keep the audience in the present moment e.g. aims to stop the audience from focusing on the image rather than the music itself, or music over image.
Uses small sections of continuity editing; montage and juxtaposition. The rules od continuity editing are usually broken. There are, however, shots that compare up in a complimentary way such as edits that anticipate a gesture in a shot that tracks through. e.g. shot of artist dancing and fast edits are used inbetween.
Graphic match is also used in pop videos
Shots such as the dolly, track, high angle shots are the most common to use in Pop videos.
Alejandro is a good example that matches to the theoy due to Lady Gaga as there are constant use of track and quick cuts used in the video. It also fits in with the theory due to her constant change in costume.
Tuesday, 7 September 2010
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